“Agapé is a freelance marketer working for companies and entrepreneurs with a purpose. I’ve designed the whole brand identity. The goal was to craft something that would evoke a « smile » and the positivity of Agapé, and to beautify it with a modern color palette”
As always, it starts with a great load of research. As the final outcome was to evoke a smily and simple attitude, I went for the most straightforward solution.
And there it is, smily and friendly.