Au Pif
restaurant / wine bar identity
Décembre 2018
In french, « Au Pif! » is a playword that both means randomly trying something and using your nose. Meaningful, as « Au Pif! » is a wine bar located in the beautiful city of Strasbourg. The idea for this brand identity ? A soft and elegant lettering supported by a detailed engraving.
![](https://www.hellobuckwild.com/wp-content/uploads/2019/11/logo-2.jpg)
![](https://www.hellobuckwild.com/wp-content/uploads/2019/11/wallsign.jpg)
![](https://www.hellobuckwild.com/wp-content/uploads/2019/11/bock.jpg)
![](https://www.hellobuckwild.com/wp-content/uploads/2019/11/card.jpg)